Strategies are developed at various levels of an organization

Activity 1

1.1 Public relations is often confused with other related careers in the field of communication such as advertising, propaganda and sales promotions. Therefore, briefly define the term “public relations” to clear the confusion.(3)

1.2 You are a public relations specialist at Ralmo Institute Energy. The chief executive officer (CEO) of Ralmo Institute Energy invites you to a top management meeting to explain to them the functions of your portfolio. In your capacity as a public relations practitioner, explain to the CEO and top management what your work assignments entail. (12)

1.3 Strategies are developed at various levels of an organisation. In your own words, identify and define the five (5) levels of strategy. (10)

1.4 There are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation.  identify these tools and describe their importance. (10)