what a brand is and why branding is important

. Briefly explain what a brand is and why branding is important in a marketing strategy

PART B: KEY TERMS

Match the following concepts with the correct example or definition

1. __ brand identity                             A) the name of a brand

2. __ name brands                              B) introduce similar product under existing brand name

3. __ brand licensing                          C) LEGO building Spider-Man, Star Wars, and Marvel sets

4. __ corporate brand                         D) the bundle of values a product will deliver

5. __ value proposition                        E) products are sold regionally by particular retailers

6. __ brand                                          F) the overall image and feeling of a company

7. __ co-branding                                G) introduce different product with an existing brand name

8. __ multi-branding                            H) how a company intends a brand to be perceived

9. __ touchpoints                                I) Procter & Gamble

10. __ brand extension                       J) PepsiCo offering Pepsi, Mountain Dew, and Mug

11. __ generic                                     K) interactions between a company and a consumer

12. __ line extension                           L) informational outreach that’s not paid advertising

13. __ private label brands                 M) two companies/brands manufacture a product

14. __ brand image                             N) without a brand

15. __ brand name                              O) products are sold nationally by the manufacturer

16. __ content marketing                    P) how customers perceive a brand