What are the key elements of a successful social media strategy?

What are the key elements of a successful social media strategy? 2. Can Wendy’s successful Twitter campaign be replicated on other social media platforms? 3. Is Wendy’s reaching the appropriate target markets with its Twitter campaign? 4. Did Wendy’s Twitter campaign increase the company’s sales and profits? 5. How can Wendy’s improve its social media strategy in the future? 6. Wendy’s created a distinct identity through its snarky, humorous tweets. Was Wendy’s Twitter strategy an intended strategy or an emergent strategy