When they introduced New Coke in 1985

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When they introduced New Coke in 1985, did consumers like the new formula? How did loyal Coke fans react?

 

The marketing concept was used by Coca-Cola in this case. Although focus groups and consumer taste tests indicated consumers liked the taste of New Coke, why did the new formula fail? What marketing lesson(s) did Coca-Cola learn from this experience?