Why Big Companies Fail to Innovate

ADMN1016 Assignment 1 Why Big Companies Fail to Innovate

Due June 12, 2022 – worth 10%

Refer to textbook case, Analyzing Management Decisions, Why Big Companies Fail to Innovate, on page 393 of the course text (chapter 10).

Read and analyse the case following the format outlined below.  (The questions posed simply help to focus your analyses and approach.  They guide you in exploring stakeholder perspectives and possible alternatives/solutions.)  Support any assumptions that you make (use citations), and remember to apply terms and concepts from the text. The objective of any assignment is to demonstrate what you have learned in the course! 

Format

Use the following standard report format to organize your analyses:

Introduction – in a paragraph, briefly summarize the issues.  (0.5%)

Problem Statement – in a sentence, describe the major problem that must be resolved.   (0.5%)

Stakeholder Analysis – Consider the complexity of the situation and the potentially conflicting perspectives of at least three various stakeholders (refer to chapter 1), applying concepts from the text.  (4%)

Alternatives – propose and analyze three alternative solutions, which must be supported by concepts in the text, or external research.  (2%)

Recommended Solution – what would you advise?  How will you implement your recommendation?  (1.5%)

Conclusion – briefly summarize why your solution best resolves the problem.  (0.5%)

[Format, References and style (1%)]

Written Report

Your written report should be no more than two pages in length (1.5 spacing), and submitted on LMS.  Use at least three sources/references to support your analyses, and remember to document them properly, using either APA  format.  Appendices can be used for any additional details to support your arguments.