Why The Stirling Bakers is considering entering international markets
Explain and justify the reasons why The Stirling Bakers is considering entering international markets. 2 Describe a minimum of two sources of information that The Stirling Bakers should access before deciding which international markets to enter. 3 a} What are PESTEL factors and why are these important when considering opportunities and threats of entering international markets? b} Using three PESTEL factors. explain key opportunities and threats that The Stirling Bakers should think about when considering entry to intemational markets. 4 Explain a process that The Stirling Bakers could use to select which international markets to enter. 5 Explain the different modes of international market entry available to The Stirling Bakers. identifying the advantages and disadvantages of each method. 6 Explain which method of international market entry would be most appropriate for The Stirling Bakers, clearly identifying the criteria you have used in making your choice.

