Business analytics in finance and risk management

Business Analytics is all around us and is strongly embedded into our daily lives. A marketing catalog for clothes emailed to us is developed using an analytics model analyzing our preferences and previous purchases. Financial institutions use a scoring model developed using analytics to predict whether a borrower will default on a loan. Your cell phone service provider uses analytics to analyze your calling and browsing behavior to predict whether you will churn and soon seek a new provider. Your Facebook social media posts, pictures, and friends are analyzed using social media analytics to present ads for products and services when you log on to your account. Our likes, retweets, and comments on Twitter are analyzed in real-time to recommend entities to follow. Do independent research or use your personal experiences to identify other applications of business analytics in finance and risk management; operations and logistics; marketing; social media; government, etc. Make sure you provide substantial detail in the identified example