Business-To-Consumer Market Experience
Business-To-Consumer Market Experience
Questions
Section A: Retail Experience
- Describe the “Retail Personality” for each bakery
- Bakery 1
- Bakery 2
- Produce a “Retail Personality Perceptual Map” and position the two bakeries related to their appropriate retail personality dimensions. Explain your positioning for each of them.
- For each bakery, explain, their current retail approaches for encouraging impulse purchases and how they could improve it.
- Bakery 1
- Bakery 2
- By using the “Qualities of an Environment” model, illustrate the Retail and Services Atmospherics for each bakery.
- Bakery 1
- Bakery 2
Section B: Decision Making Process and Customer Experience
- By using the “Consumer Decision Making Process”, explain your consumer search behaviour process for choosing these bakeries.
- Explain what factors influenced the criteria that you used when evaluating alternatives and for selecting a specific bakery to visit
- Bakery 1
- Bakery 2
- Describe your customer experience in general with respect to customer service and the product that you bought in each bakery?
- Bakery 1
- Bakery 2
