The use of data to build profitable

Database Marketing Management is The use of data to build profitable, individual relationships with customers in order to promote increased sales through consumer loyalty, retention, and referrals The collection and storage of interrelated data in a way that allows timely and accurate on-demand customer information independent of applications The process of collecting and organizing data to allow marketers to better identify and communicate with their target audience Information in raw or unorganized form that refers to, or represent, conditions, ideas, or objects O Any marketing program that issues a communication directly to an audience