Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it a growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?
Describe five social criticism of marketing (these could be at the individual level or at the societal level). Give examples.
The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?
Traditional Direct selling methods include:
Select one:
a.Person To Person Marketing,
b.Online platforms
c.Party Plan Groups,Online platforms
d.None of the above
The global covid 19 pandemic will have a lasting impact on the way organisations conduct their business.With reference to specific examples clearly show the so called new normal environment will redefine the marketing game plan for organisations.Apply geminis 4RS framework
What the limitations of customer relationship management, give examples
Describe the terms of Promotion Mix and Integrated Marketing Communication and link this two key terms with the case “Burger King : Anything but Traditional Integrated Marketing Communications” on page 388-390
Explain the theory of cognitive dissonance then create an example that illustrates the theory be sure that your example illustrates the phenomena that occur within the confines of the theory How has social media benefited a company’s brand ? Provide example to support your answer
Discuss the content of the proposal for direct marketing activities in 350-450 words:
Objectives and purpose of marketing strategy
Detailed budget
Timelines
Implementation plan
Performance indicators
Discuss any five (5) negotiation strategies used to market the products and services. (250-300 words)
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