Explain the four types of consumer offerings and how they differ from one another.

Campaign elements (social marketing benchmarks) to consider:
– Consumer orientation/insight (what do we know about the ‘consumers’ students?);
– Behaviour (what do you want them to do?);
– Competition: what are the barriers to the behaviour promoted?
– Exchange/value proposition ( e.g. what do students have to give up in order to engage with the behaviour promoted; what are the benefits of the behaviour promoted to the student?);
– Segmentation and targeting; (which segments to target?)
Campaign elements (social marketing benchmarks) to consider:
– Marketing methods and channels (what will be the campaign? What methods of promotion? What will be promoted? what will be the message?)
– Theory (what theory would be helpful to inform your campaign? Check online for theories used in initiatives which promote pro-environmental behaviour and sustainability)
– Evaluation (How are you going to evaluate that the campaign is effective?)

Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 

Assume the role of a salesperson charged with selling commercial slots during the next Super Bowl to the Walmart brand manager. What is your role as the salesperson? What steps in the selling process might you take to close the deal on a media buy?

The three digital marketing conversion, value proposition, and call to action, please suggest an information website (e.g., CNN, ESPN, etc.) as an example of where Nespresso might consider utilizing a banner ad. Next, suggest a value proposition (VP) that you think might entice someone to click on the ad. You might consider going to YouTube and reviewing Nespresso commercials that feature George Clooney for VP ideas. Provide evidence for your suggested website and VP.