Identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem listed below:

a.  Apex Chemical Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a malfunction of the equipment that mixes the anti-algae compound resulted in a batch of the product that not only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue (with no undesirable side effects).

b.  State University’s director of recruitment for the M.B.A. program recently extended offers to 20 promising students. Only five offers were accepted. In the past, acceptance rates averaged 90%.

c.  Montgomery Candy Company has enjoyed great success in its small regional market. Management attributes much of this success to Montgomery’s unique distribution system, which ensures twice-weekly delivery of fresh products to retail outlets. The directors of the company have instructed management to expand Montgomery’s geographical market if it can be done without altering the twice-weekly delivery policy.

Identify and explain the components of the perceptual process model.

Discuss the implications for marketers and consumer behaviour.

Use the example of a coffee shop to explain how a coffee shop owner can use sensory marketing methods and also how sensory stimulation can influence a customer’s choice

Hi! I think an answer to this simple question! is been on my mind since the past 2 hours LOL. Is it chemical or biological? And why? The answer cannot be radiological or general since is a mixture of chemical and biological. Hope to get assistance, thank you :

Where there is a mixture of chemical and biological waste, it should be disposed as waste. Chemical Biological c) Radiological d) General

Discuss two reasons why it is important to plan and manage inventory at a financial level. (10 points)

Discuss two reasons why it is important to plan and manage inventory at a non-financial level. (10 points)

Pricing Objectives and Tactics (25 Marks)

Retail financial institutions such as banks and credit unions offer financial products and services to consumers and therefore, they are considered retailers. The two types of retail financial institutions in Canada are chartered banks (such as the Royal Bank of Canada and the Bank of Nova Scotia) and credit unions (such as Vancity Savings Credit Union, and Coast Capital Savings Credit Union).

Select one of Canada’s major chartered banks or credit unions offering products and services to consumers. Visit the company’s website and a branch and gather information related to the questions listed below.

Suggested time: 6 to 6.5 hours

Length: Please write your response in point and paragraph form and limit your response to 6 pages using 1.5 line-spacing.

Assessment: This part of the assignment will be assessed using the following criteria:

Depth (detail) of the analysis

Insight into the price objectives of financial institution

Explanation how to achieve price objectives through the most appropriate combination of price tactics and then link them to positioning and value proposition

Answer the following questions about price objectives, tactics, and positioning and value proposition:

a) What are the three financial objectives a retailer needs to maximize through its pricing tactics? Explain your answer. (6 points)

b) Describe one price tactic for each of the three pricing objectives the bank develops to achieve each pricing objective. (6 points)

c) Explain why you think the bank is using each of these three (3) particular pricing tactics. (6 points)

d) Do these three (3) pricing tactics support the three (3) financial objectives the bank is attempting to maximize? If yes, explain how they do support the financial objectives and if no, why they do not support the financial objectives. (7 points)