Complete social media audits for two competing brands and to effectively

critique the brands by communicating which has a more successful social media marketing strategy and why. You must address all questions and all project objectives listed below:
General Overview of Each Brand
What marketing objectives does each brand pursue through social media? On which social media channels does each brand have accounts (i.e. owned media)?

Are the brands tracking mentions or references of the brand (i.e. earned media)? Consider how you can evaluate this by observation of the brands?

Is each brand doing any paid social media? What types? How is the performance of these efforts? Analyze Each Brand Review their active social media accounts and evaluate the following:

What is the objective of using each channel?

Who is the current audience on the channel (consider describing the audience as a distinct target market, with as many details about this group as possible, as if they are your personal friends)?

How is the brand’s content aligned with the interests and preferences of their main target market? Are the intended social media interactions happening? How well and how much of them?

What paid media, if any, is happening on each social media platform?

Does using this social media channel provide direct or indirect measureable benefits to the brand? Are there any examples of failures on any of the channels (e.g. did some content work negatively for the brand)? Compare the Brands:

How are the audiences of each brand similar?

How are the audiences of each brand different?

How is one brand more effective than the other in reaching and interacting with their audience? Recommendation and Conclusion:

Please communicate one recommendation for a change for each company. Please outline your recommendation with a few actionable steps for each company.

What is the takeaway from your analysis? How is your analysis meaningful to each of the companies