To what extent will Central Asia’s continental location be a disadvantage in the years to come? Is coastal access truly significant in determining a country’s competitive position in the global economy?

• Identify three major myopic risks/mistakes/blunders your marketing company has demonstrated in the last few years or is currently doing now
• Part Two – Referring to the SWOT analysis of your marketing company – identify the following
  • External – Three Opportunities | Three Threats
  • Internal  – Three Strengths | Three Weaknesses

Discuss the targeting of market segments that are considered “vulnerable,” including the identification of potential ethical issues that may arise when these market segment customers are targeted. Provide specific examples to illustrate your ideas. In replies to peers, include additional examples that illustrates the ideas presented in the initial posts.

Identify one more marketing metric that managers can use to measure

customer value and describe the metric. Discuss the advantages and disadvantages of the metric compared to CLV.