digital marketing strategy

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This assignment proposes the creation of a digital marketing strategy, from ideation to implementation. The case study allows practicing the development of a viral marketing strategy which are characterized by the buyer persona spring components – Business Objective, Buyer Persona, Content, Channels, and Data.

Company Overview

Sulitest is an international movement accredited by the UN that develops online tools for Education for Sustainable Development (ESD). Its best-known tool is an Awareness Test already taken by 200,000 people on 5 continents.

Planning and Launching a Successful Marketing Campaign

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Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360® – YouTube (Link)

 

Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this video will help you lay the foundation for a successful marketing endeavor.

In a 4-5-page essay, talk about marketing’s role in an organization and about planning a marketing campaign.  Are the “7 Key Steps” on target? Give your critique of what the presenter says. How can you add value to what he says?

How can marketing help with analyzing a business, its customers, and its competitors? How can a marketer develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion?  How can you measure marketing performance?

 

Segmentation and targeting approach

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How do you evaluate this segmentation and targeting approach? Justify your answer. Discuss an alternative segmentation approach for MountainFreakz and identify at least two sensible segments. You are allowed to make reasonable assumptions about the potential customers of MountainFreakz. Appropriate references to concepts and frameworks discussed in class must be included.

How sensory marketing is used

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Discuss how sensory marketing is used in the marketing of clothing-—give examples

The bot speak brand consistent

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Should the bot speak brand consistent voice or flexible enough to mimic the voice of the customer? 3. How human should the bot be ? 4. Will the bot be functional user interface or conversational user interface ? Give reasons

Regression and correlation analysis

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Regression and correlation analysis both describe the strength of linear relationships between variables. Consider the concepts of education and income. Many people would say these two variables are related linearly. As education increases, income usually increases (although not necessarily at the same rate). Can you think of two variables that are related in such a way that their relationship changes over their range of possible values (i.e., in a curvilinear fashion)? How would you analyze the relationship between two such variables?

Problem caused by high multicollinearity

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What is the main problem caused by high multicollinearity among the independent variables in a multiple regression equation? Can you still achieve a high r 2 for your regression equation if multicollinearity is present in your data?

Marketing plan for a small food business

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Give at least 5 Objectives in a Marketing plan for a small food business

Holistic approach to eMarketing

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Explain in your own words why a holistic approach to eMarketing is important.
-Refer to the paragraph about images. Think of another situation and explain how images can be used.

Effective judgement and decision making.

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What distinguishes System 1 from System 2 forms of thinking? Outline examples of System 1 forms of thinking and consider the implications these have for effective judgement and decision making.