Financial objectives a retailer needs

/in /by

What are the three financial objectives a retailer needs to maximize through its pricing tactics? Explain your answer. (6 points)

Brand report card

/in /by

. As a brand manager of Amazon India, prepare a “brand report card” for the company.

Combat online price competition

/in /by

Discuss five different strategies retailers can use to combat online price competition. (15 points)

Legal and ethical pricing issues

/in /by

Describe five legal and ethical pricing issues retailers need to consider when setting prices. (15 points)

Techniques into a competitive advantage.

/in /by

Provide two recommendations by which a retailer can leverage each of the five techniques into a competitive advantage. Support the views with examples. (10 points

Techniques a retailer may use to turn its supply

/in /by

Discuss the five techniques a retailer may use to turn its supply chain into a competitive advantage. (5 points)

Customer brand experience

/in /by

Discuss five (5) ways retailers can create a consistent, seamless customer brand experience. (10 points)

Omni-channel distribution

/in /by

Identify five (5) opportunities where retailers can use omni-channel distribution. (10 points)

Supply chain planning and management

/in /by

Explanation for your recommendations on how to leverage supply chain planning and management into a competitive advantage

Marketing communication program

/in /by

Discuss 3 ways in which a retailer can use its customer relationship management program in its marketing communication program? (10 points)