Customer relationship management

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What are the two most important reasons for a retailer to employ customer relationship management? (10 points)

Social media presence

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Discuss at least two ways your retailer is engaging their customers through its social media presence (5 points)

Retailer’s social media brand message

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Is the retailer’s social media brand message consistent or inconsistent with its other communication brand elements? Explain your answer. (

Traditional promotional media

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What audience is being reached with your retailer’s social media? Is it the same audience that is being reached through its traditional promotional media?

Retailer’s communication program

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Describe two ways social media is used as an element in your retailer’s communication program. (5 point

Retailer’s social media strategy

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Discuss five elements that need to be part of every retailer’s social media strategy. (10 points

Strategies in their promotional plan

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) Provide five reasons why retailers should incorporate social media strategies in their promotional plan? (10 points

Objective statement needs

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Discuss the five criteria an objective statement needs to include to be useful to a retailer. (10 points)

Types of marketing communication

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Describe the two main types of marketing communication objectives

Marketing Communications Objectives

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Marketing Communications Objectives (20 Marks)Suggested time:Length:Assessment:

1 to 2 hours