Describe the personality of a brand you are familiar with using relevant brand personality traits, dimensions and archetypes. Discuss the implications for marketers and consumer behaviour.(USING Apple and Samsung for the case)

How to use nonlinear marketing to build and sustain a marketing-based competitive advantage

Please explain the concept of productivity and factory production

and the importance of rising productivity for overall social welfare. In the presence of a monopoly in most industries, should we expect a fast rise in the standard of living? Why yes or why not? Please discuss.

Please explain the origins/backdrop of the rising standard of living and social welfare in the last 100 years. Is it good for consumers to buy products from an industry characterized by competition among sellers? What is the objective of consumers and why products sold in a perfectly competitive industry may help consumers attain their objective taking into consideration the constraints they are faced with?

What made Indian market so important for Nestle? How important is Indian market for MNCs in FMCG domain?