Evolution of management thought

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“What then can be learned from the evolution of management thought

Interest in Digital Analytics

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Step 1 – Find an article that piques your interest in Digital Analytics by doing a Google Search.

Step 2 – Summarize the article for the class. Read through other students’ postings and comment on their choice.

Calculate Customer Lifetime Value 

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Using Excel to Calculate Customer Lifetime Value (Links to an external site.)Your acquisition cost is $100

 

to calculate your calculate your lifetime value for an offering to which you have developed loyalty.  In your calculation, consider the average amount you purchase (AMP) annually and the likelihood of you being retained as a customer next year (assume this retention rate remains the same each succeeding year).  Also, assume:

  • Your average annual customer cost is 60% of your revenue
  • The discount rate is .05.

In addition to your calculation, be sure to identify the product/service you chose and provide a brief explanation of how you came up with your calculation.  Next, identify and describe two recent factors (one internal and one external to the company) that might positively effect your CLV and then do the same thing for two recent factors that might have a negative impact.  Recalculate your CLV considering the positive factors and then separately for the negative factors.  Lastly, briefly summarize your CLV analysis with some suggestions for the company.

Identify the value sought

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Identify the value sought (think beyond the utilitarian value) by

customers of taxi services and how Uber Ride Service was able to create solutions for some of the problems faced in the customer journey. This will provide a significant understanding of why the service and others like it have become so dominant

Organizational marketing objectives

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What factors are important to developing a communication strategy meeting organizational marketing objectives?

Cause-related marketing

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Cause-related marketing is merely a way for for-profit companies to sell products and trick customers into feeling as though their purchase is helping causes around the world.

  1. State your position on whether you believe this statement above is true or not — and WHY?
  2. Depending on whether or not you agree with this statement, provide an example of an organization either doing cause marketing well or poorly. Provide the URL and a few sentences to justify your stance.

Simulation game in marketing mix and planning

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mini simulation game in marketing mix and planning , solution of all the questionslike -D. School Children

Take a quick look at all the market segments by clicking on the SEGMENTS/SUMMARY tab. As you analyze the opportunity for each segment, pay particular attention to the DEMOGRAPHICS for each segment. As you do so, note the SEGMENT SIZE of each market and its GROWTH RATE. From looking at the information provided about each segment, which segment represents the greatest portion of the entire market at close to 36%?

A. Urban Commuters
B. Luxury Trendfollowers
C. Outdoor Enthusiasts
D. School Children
E. University Students

Organizations use a mix of paid

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Organizations use a mix of paid, earned, shared, and owned (PESO) media.

  • Select an organization, pick anything.
  • With that company/organization in mind, examine their paid, earned, shared, and owned media usage.
  • How does their media usage strategy influence their successes and challenges related to their interaction with their target audience(s)?

Ecosystem Map based on the article

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Create an ecosystem Map based on the article. Identify actors that

play a role and explain what they do. Review your approach and transform your ecosystem of actors with an SDL perspective to co-create value with all stakeholders (micro, mezzo, and macro).
Reference: https://drive.google.com/file/d/1v_7cqfBZcRrwjDj9XafPDuVKNcz9IFRd/view?usp=sharing

Importance of a product’s brand image

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Which of the following increases the overall importance of a product’s brand image during the consumer buying decision process?

 

– Heterogeneity

– Perishability

– Homogeneity

– Intan