What is the value proposition for Disney plus?  Focus on offerings for customers in the U.S. market only.

What makes a good value prop? Explain and cite sources.

What are some of the worst consumer products made in history? There

are several: Ford’s notorious Edsel in the 1950s, the Pet Rock in the 1970s. And there may be others. Do some Googling on your own. What do you think was one of the worst products and why? Remember to give your sources/links in your forum posts.

What are your perceptions when you watch TV or when you scroll through social media?

What factors influence your selection and what do you believe are your uses and gratifications for the media you select?

Analyse the role of marketing in achievement of business objectives

To earn the full score a student should cover all the following:

Role of marketing to achieve business objectives (To establish and grow relationships between a business and its customers, to establish and maintain public image and reputation of business, to grow customer base, to brand the business via, publicity, advertising and customer interaction, to launch new products and services, to enter a new market, to expand market share, to increase sales, to increase profits, to build competitive advantage, to improve customer focus, t increase customer satisfaction, to improve quality)

1. What does the colour formatting in columns F and G indicate?

2. Using Solver, what is the ideal solution it the target gross margin is 24%, if at least 500 units are sold?

3. How does the colour scheme in question 1 relate to your response to question 2?

4. Under which circumstances would gross profit be set at a specific limit rather than optimized for maximum profit?

5. What is the maximum profit that this store could earn if the constraint was that they can sell no more than 850 items (and there was no constraint on profit margin percentage)?

6. Under the solution to question #5, what is the average gross profit margin?