Is it possible for an organization to be successful despite having a value curve that is not distinct from the competition? For example, selling a me-too product is popular in pharmaceuticals where many drugs provide customers with the same basic benefits (me-too product: offering no compelling differences when compared to the competition). In other words, can an organization be successful by selling a me-too product? Please explain.

Select a service company of your choice and describe its positioning strategy elements (STP).  Identify its market segments (what variables have they used to segment the market?). Which market segments have they targeted and how have they positioned themselves in relation to the competition? Include a positioning map in your answer.

Service selected: hospitality. Choice hotels canada

Word limit: 800

The organization you work for is planning to update its public relations (PR) strategy.

As a PR manager, you are tasked with writing a report about your observations of social responsibility and sustainability promotion by a chosen organization.

The purpose of this report is for you to discover industry trends in PR with regard to promotion of social responsibility.

Select an organization that has a known interest in social responsibility or sustainability.

Write a 1,000- to 1,150-word report with your observations of the selected organization’s PR efforts toward promotion of social responsibility or sustainability.

Address the following questions in your report:

• Why did you select this organization?
• Why do you think this organization is socially responsible or interested in sustainability?
• How does the organization actively demonstrate these principles?
• What public relations efforts are in place to help promote organizational efforts toward social responsibility or sustainability?

Use specific examples from the organization’s websites, advertisements, or social media to illustrate your points.

Cite 2 references with your analysis.

Format your assignment according to APA guidelines.

Submit your assignment

PS: no plagiarism from Chegg, Course Hero, or any sites. Thanks.

To what extent do you believe companies ‘know the business they are in’?