Define licensing and explain the results that licensing would bring for US based consumer electronics brand as mentioned in the case study.

Walmart’s generic strategy is cost leadership, and its low cost has become a sustainable competitive advantage. Please conduct your own research and discuss how Walmart achieved this low cost competitive advantage.

Please include references. Thank you.

Do you think season affects the ability to listen to sales pitches and respond by the opening of wallets and purses? Can you give another example? Have you noticed that television advertising changes at it nears holidays?

Search online and find out about a company which took its existing successful product in their home to
another international market. – Present to the class what the company did well and what they didn’t – Did their
strategy payoff. What is the current status of their international outing.

(15 points)

Next, research the economic conditions in the city where you will sell and the city/country where you will buy supplies or services from.

Identify the point in the business cycle where these economies appear to be.  (1) For city where your business will be
(2) For city/country where you will source supplies

Do economic conditions you have identified for Q2a above constitute an opportunity or a threat?  (1) For your business
(2) For your suppliers

Determine how much buying power customers are likely to have once they have access to your product—and how willing they will be to make purchases.  How many times a week, a month, a year, etc.
(1) What constitutes a buying power
(2) How willing will they be to make a purchase  in a week, month, year – desire
(3) How able will they be actually be to make a purchase in a week, month, year –
ability

What changes in the local, national, or international economic situation could affect your marketing performance, and in what ways? Write one or two paragraphs about the current economic situation, not just in your specific business location(s) but also in the broader economic context.
(1) Local economy situation
(2) National economy situation
(3) Global economy situation
(4) What do these economic situation mean for your business in short term (< 1yr)
(5) What do these economic situations mean for your business in long term (> 1yr)