Answer the questions substantially.
1. One way of increasing revenue is through upselling. Give examples from the hospitality or travel industries of upselling to enhance the guest/client’s satisfaction. Explain your answers.
2. Give an example of the effective use of price discrimination. Support your reasons for thinking that it is a good example. Explain your answer in three paragraphs
3. There’s a saying that “Bad publicity is still good publicity.” Do you agree or disagree?
Explain your thoughts on the statement.
4. Following the public relations process, provide a simple public relation plan for a certain
establishment relevant to your program. Make it as precise and detailed as possible.