This paper is about a marketing agency (Jones Marketing) developing a digital marketing campaign for a camera store – Lisa St. Patrick Photography Store. (They develop films, sell photography equipment, trade-ins & used equipment, on-site framing, and craft supplies).

• No introduction
• No conclusion
• Make sure the paper is based only on Digital Marketing and (not Traditional Marketing)
• Can use bullet points, but with complete full sentences. No repetitiveness.

1. Develop a Persona for the camera shop.

2. Target audience: White male & female with the average age 40’s, income over $40,000. Also, explain how do you target this market.

3. Develop a 30-day social media content calendar of all the activities & breakdowns. (You will spend a flat amount for the 30 days. Be able to defend each activity you recommend.

4. The budget is 30K (specify what you are spending the money on) and it can be on any digital elements.

5. Discuss how you will evaluate performance of all your actions and the Key Performance Indicator. For example, state your goals & objectives and explain how those will be measured.

Digital marketing is for example Facebook, Twitter, Instagram, Tik-Toc etc.

Case Study Rubric

Part of being an effective global leader in the Hospitality and Tourism industry includes having the ability to think through problems. This form of critical thinking is important and is an essential element of individual growth allowing the Hospitality and Tourism professional to compete in the global marketplace. You will research articles within the past 2 years that relate to Foodservice Management, Contract Foodservice Management, or Foodservice Marketing. You will write 300 – 350 word summary of the article that also includes your viewpoints and/or thoughts of the article. Evaluate the practicality and influence on today’s market. The idea is to teach you how to synthesize information and write concisely. Further explanation is listed below, and a sample case study of my expectations can be found in blackboard.

 In one solid and complete paragraph (or more), write a summary of the article. The summary should be in-depth and concise.

 In a second solid paragraph (or more) you will write your in-depth opinion of the article. Highlighting any pro’s and/con’s that you may infer. Your ideas and thoughts on the subject. This again should be a good solid paragraph and not just a few sentences.

 Embed a link to the article at the bottom of your case study so I may link to it if necessary. Also, this will serve as your footnoting so not to plagiarize.

 When emailing article, put in subject line “HADM 4920 OL Case Study (and the number)” So if this is the first case study, you will have “HADM 4920 OL Case Study 1” or “2” if it is the second and so forth. This again will help me pull your emails out from others.

Make sure you are writing solid paragraphs, and that means more than a few sentences. That also means no “fluff” writing to fill in space. If you find an article, in which you cannot find much to talk about. That means you should find another article. I will remove points for “fluff” and short written case studies. Be sure to use your critical thinking skills to analyze the articles to come up with well formulated responses.

Discuss your Diverse, Equity and Inclusion Experience

As the workforce becomes more and more diverse, some might find it difficult to remain current on the characteristics of diverse groups of individuals. Indeed, it is not expected of you to have a degree in diversity, but one of the best ways to gain knowledge is by sharing knowledge. Let’s begin by first examining the Equal Employment Opportunity Commission’s website.

The EEOC is a federal entity tasked with enforcing federal laws that govern the discrimination against applicants or employees on the basis of “race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information” (EEOC, n.d., n.p.). They have the power to investigate claims of discrimination against employers that are required to abide by federal standards. This can often differ for private companies that do not fall under the realm of federal control. Visit Equal Employment Opportunity Commission’s website.

Part I: Your Experience
Talk about an experience you have had with a diverse population. If you have not had any experience working with diverse populations, locate a recent news article/video where there was an issue working with a diverse population. (Be sure and keep your experiences anonymous to protect organizations and individuals.)

Consider the following questions:

What were the positives in the approach your leader used to address the situation?
Which portion of the EEOC website might be applicable to your situation?
What were the lessons learned?

Reference assignment as member of the US military and government employee

The development of diseases or the state of wellness and health are influenced by social, economic, environmental, and demographic factors of a population. As such, population statistics play a major role in determining the health status of a community or the distribution of diseases within that community. You are the public health officer or health care administrator in charge of finding a prevention and intervention program to address public health issues in your community. You have been asked by your supervisor to create a report on the public health issue that you will be working for. Based on your findings, express your views on the following:

What are the health problems or issues currently impacting your community?
What is the demographic data of your community as given on the U.S. Census Bureau website?
According to the data related to morbidity, mortality, and prevalence, what are the incidence rates of the diseases in your community?
What are the health care requirements of the community?
How do you plan to assist in the prevention and intervention programs of your community?

Army Leadership and the Profession

Your battalion commander plans to conduct and Officer Professional Development session on what it means when the Army debates “Leadership Practice” He wants you to write an information paper summarizing the key points of ADP 6-22 Army Leadership and the Profession (July 2019), Chapter 8 Leadership in Practice