• Research Steps: Provide the following:
• Define the problem.
• Explain the purpose of the research study.
• Explain the study variables.
• Explain the research question and/or hypothesis.
• Research Methodology, Design, and Analyses: Explain the research methodology, design, and analyses.
• Findings: Explain the research study’s findings.
• Conclusion:
• Summarize the research study’s recommendations.
• Explain the impact of the research on risk management and quality management.

Carefully read the Service Area Management, Case # 10 located on page 141 in Darr, Farnsworth, & Myrtle’s Case book. This case study challenges you to analyze and prioritize various types of information common to a dynamic and competitive healthcare marketplace as part of an organization’s strategic planning and marketing process. Information about the Fresno, California, healthcare market, including the hospital and health system providers, physician and allied health community, and payer and health insurance community, was obtained from the California Office of Statewide Health Planning and Development website, and the California HealthCare Foundation.

1. Using McKee’s environmental assessment, what are Community Medical’s most important strengths, weaknesses, opportunities, and threats (SWOT analysis)?
2. Identify an analyze Community Medical’s most important strategic issues.
3. In what ways should Community Medical’s strategic issues determine its strategic marketing plan?
4. What key issues should McKee and her teammates emphasize to position Community Medical and promote it to service area physicians, patients, payers, and the general public?
5. After completing the environmental assessment—including the SWOT analysis and summary of strategic issues—Chadwick, McKee, and Community Medical leadership must develop business and operating plans to advance the organization’s strategic initiatives. Identify the elements of an effective marketing plan.

Read the abstract below and answer the questions that follow:

Kizer KW, Trent RB. Safety belts and public health. The role of medical practitioners. West J Med. 1991;154(3):303-6. Accessed January 31, 2019. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1002750.

Medical practitioners have helped the public become aware of the importance of health-promoting lifestyle changes such as getting more exercise and abstaining from smoking. They can likewise help their patients protect themselves from the threat of automobile crash injury. Safety belt use remains too low, and increased use offers unusual potential for averting death and disability. Various characteristics associated with a failure to use safety belts can be used to help identify patients at high risk of traffic injury. These include male sex, persons who are ethnic minorities, young people, poor people, those with low educational levels, and persons with negative attitudes to seat belt use. Various methods and resources are available to help practitioners provide appropriate safety belt advice to patients, although the specific resources available vary from place to place. At a minimum, patients need to be told that proper use of occupant protection can at least double the chances of avoiding death or severe injury in an automobile crash.

Q: Is the reference in AMA format?

Refer to the Kizer and Trent abstract:

What type of article is this?

Refer to the Kizer and Trent abstract:

What was the purpose of this article?

Is the following the correct format to reference a journal article with a DOI in AMA style?

Respond to the questions and give references for each question

Health — state of sound physical, mental, and social well-being, and not merely the absence of disease.

Response: Do you agree with this definition? What is the rationale for the stance you take?

The holistic model — encompasses the physiological, mental, emotional, social, spiritual, and environmental aspects of health.

Response: Imagine yourself as the Minister of Health. Describe the holistic health model you envision for your citizens of the Commonwealth of The Bahamas.

Homeostasis — the tendency for body systems to interact in ways that maintain a constant physiological state.

Activity: Describe in a minimum of two sentences how you create balance in your life.

Incidence — the number of new cases of a particular disease.

Research: What is the incidence of the following diseases in the Bahamas?

–     Alcoholism

• Auto Immune Deficiency Syndrome (AIDS)
• Drug Abuse
• Teenage Pregnancy

Intellectual wellness — having a mind open to new ideas and concepts.

Response: Intellectual exercises are designed for our conscious to control and direct our unconscious. (True or False).

Leading Health Indicators — ten categories of health goals that represent the major public health concerns in the United States.

Activity: Enumerate the Leading Health Indicators for the United States. What are the Leading Health Indicators for The Bahamas?

Medical model — interprets health in terms of the absence of disease and disability.

Response: The medical model’s definition of health is synonymous to the World Health Organization’s definition of health. (True or False).

Morbidity — the number of persons in a population who are ill.

Research: What is the morbidity for hypertension in The Bahamas?

Mortality — death rate; number of deaths per unit of population (e.g., per 100, 10,000, or 1,000,000) in a specific region, age range, or other group.

Research: What is the mortality rate for hypertension on your island?

Occupational wellness — the enjoyment of what you are doing to earn a living and contribute to society.

Response: On a scale of one to ten (1-10) ten being the highest, how would you rate your occupational wellness?

Physical wellness — maintenance of your body in good condition by eating right, exercising regularly, avoiding harmful habits, and making informed responsible decisions about your health.

Response: What measures do you employ to ensure physical wellness?

Prevalence — the number of people within a population with a particular disease.

Research: What is the prevalence of the following diseases in the Bahamas?

–     Alcoholism

• Auto Immune Deficiency Syndrome (AIDS)
• Drug Abuse
• Teenage Pregnancy

Social wellness — the ability to live in society effectively, comfortably, and without harming others.

Research/Response: Consider the trending increase of homicides within the 18 – 28 years age group in the Bahamas. What is your stance on the social wellness of residents of the Bahamas?

Spiritual wellness — state of balance and harmony with yourself and others.

Activity: Spiritual wellness can positively influence social wellness. Do you agree or disagree? develop a paragraph to substantiate your answer.

Vital statistics — numerical data relating to birth, death, disease, marriage, and health.

Research: Cite a vital statistic for your island.

Wellness — a state of being relatively free of disease, feeling vital and in good spirits most of the time.

Activity: Where do you find yourself on the wellness continuum scale?

• Review the Learning Resources and pay special attention to the articles in the Walden Writing Center for tips and extended explanations on how to organize and conduct a literature review.
• Investigate literature from various sources, such as the Walden Library, books, professional magazines, and newspapers, for insights that describe and support your Capstone Project topic.
  • What scholarly knowledge is available that has produced insights into your Capstone Project topic?
  • What other knowledge or knowledge formations are available that have produced insights into your Capstone Project topic?

To complete this Capstone Project:

• An Annotated Bibliography of 8-12 resources you are considering for your Ebola.
• Two paragraphs should follow each reference: a summary of the article and the rationale for using this specific reference to address requirements for your final project. The annotation aims to inform the reader of the resource’s quality, accuracy, and relevance to the topic.
• The resources for your Annotated Bibliography need to address Ebola.
• You should have at least one resource for each Program Learning Outcome. This will provide you with information and support for each Program Learning Outcome and each aspect of the Final Project requirements.