cost per mille ads

/in /by

is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.

Image transcription text

“PITCost Per Thousand) EID Inventory Served wa. CICTough (CTR 40) ad units served per page CCS-
CPM 803 400

I need a better understanding of how to forecast the cost of CPM ads and ad units.