Search Engine Optimization

These tools are designed to make it easier to evaluate how strong

a website is compared with its competition. SEO toolbars pull in many useful marketing data points to make it easy to get a more holistic view of the competitive landscape of a particular market right from your browser. As a web designer or developer, you will need to optimize sites you develop for SEO, one part of that is checking out the competition.

Take a look at WRAL (opens in a new window) (URL:http://www.wral.com/) and analyze using your SEO toolbar. Now compare your results with other local news channels like WNCN (opens in a new window) (URL: http://wncn.com/), ABC11 (opens in a new window) (http://abc11.com/), MYRDC (opens in a new window) (URL: http://myrdctv.com/), plus any other local channels you can think of. How does WRAL stack up against the competition? Compare and contrast based on the data gleaned from your SEO Toolbar.