Evaluating How Social Media is used for Global Branding and Imaging of Companies
Evaluating How Social Media is used for Global Branding and Imaging of Companies Comment by Microsoft account: Altered the topic and also re-did the whole of the paper (proper arrangement and breakdown)
Proposed Topic and Thesis
In today’s technological era, social networking has evolved into becoming a conceptual part of the everyday life of an individual and even more for starting, growing, and global companies. Various industry reports reflect that social networking has become an essential tool in the operations of any business since it is utilized as a communication medium where firms can collect information regarding their consumer’s habits, opinions, tastes, and experiences (Irshad, Ahmad & Malik, 2020). Consequently, companies and businesses across the world can understand their consumers even better and receive indirect free promotion from the networks that their client market creates. Nonetheless, as much as social media has positive impacts on the branding and imaging of a company, it also has immense negative implications for any firm. Not only are businesses and firms able to capitalize on these channels to promote their services and products, but they too can find their brands and images disintegrating as fast as they grow. Comment by Microsoft account: Re-did the thesis statement
Problem Statement Comment by Microsoft account: Presented a problem statement that was not initially presented in the other paper
Technology is a unique tool that has managed to impact an array of businesses and industries across the world. This adverse influence and impact have also evolved over the years as technology and communication tools are only becoming better and more enhanced over time. However, as much as many of these changes are positive, many people and businesses tend to overlook the fact that many limitations do present themselves with every new technological advancement that is developed over time. When it comes to social media, many businesses and great brands have been able to benefit a lot more from social media. Still, they have also faced many risks brought about by social media. Comment by Microsoft account: Clearly identified the problem and its impact
Social networking has the potential to disrupt the profitability of any firm through damages that can be placed on the image of a brand, its products, and its services. This is a very alarming problem since social media has the potential to spread fake news at a faster pace when compared to traditional methodologies (Irbo & Mohammed, 2020). Thus, it is essential to evaluate how social media is used to promote global branding and imaging of firms but also how it can also destroy a business in a matter of minutes.
Background Comment by Microsoft account: Offered a more detailed background of the problem and how it is affecting the identified target.
Consumers have always been prone to be influenced to make purchases and associations with firms, their products, and their services through influence from those who might be closest to them. Thus, since the creation of social media, the level of impact has drastically increased to a global stage due to the easy access and interconnections social media offers. Thus, people have been able to communicate and borrow information from various experiences and recommendations from people across the world to make their own choice.
This part of the purchasing process further increased and became the mainstream during the COVID-19 lockdowns, where people had to rely on online shopping and reviews to have a second and third-hand interaction with products and services (Alfonso et al., 2021). Thus, this was a time when many businesses either benefited from social media, whereas many more suffered the harsh world of online likes, comments, and reviews.
Methodology Comment by Microsoft account: Refined the methodology to be used into a fusion of qualitative and quantitative analysis
Considering that this is a study that has not been explored by many researchers, it is crucial to utilize qualitative and quantitative measures to have extensive access to information and data. This will ensure that the study is as conclusive and compelling as needed. Thus, by applying a mixed methodology, the analysis can borrow from various analytical studies, data collection techniques as well as data access points. From this, it will be possible to collect data on what growth level can be attained from social media and use the statistics to compare the negative/damaging impacts of social media. The study will strive to interact with users across three major social media platforms (Facebook, Instagram, and Twitter). Across these platforms, various data collection techniques will be used to understand the user’s perspectives.
The study will also strive to investigate some of the positive cases where social media highly benefited a firm and when social media yielded damaging impacts on a firm’s brand and image. Lastly, data will also be collected from the growth statistics/ratings of various firms before and after they invested on their social media platforms. This can be essential in understanding how social media has come in handy over the years for businesses (Taneja & Toombs, 2014).
Not only this, but it will also make it possible to identify how firms deal with various risks they have or are prone to experience thanks to social media. From the information gathered, it will be possible to identify some of the primary triggers that cause consumers to back away from a brand and also be able to develop mitigating strategies to ensure that a firm never suffers from the backlash that can arise from social media.
References Comment by Microsoft account: Used fitting peer reviewed studies that can offer more information regarding the problem statement and also how to resolve it.
Alfonso, V., Boar, C., Frost, J., Gambacorta, L., & Liu, J. (2021). E-commerce in the pandemic and beyond. BIS Bulletin, 36(9).
Irbo, M., & Mohammed, A. (2020). Social media, business capabilities and performance: A review of literature. African Journal of Business Management, 9(14), 271-277.
Irshad, M., Ahmad, M. S., & Malik, O. F. (2020). Understanding consumers’ trust in social media marketing environment. International Journal of Retail & Distribution Management.
Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of marketing studies journal, 18(1), 249.
