Influencers and consumer decision making

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Topic: Influencers and consumer decision making

Broad Objective: The broad objective of the study is to identify the reasons of customers persuaded by the social media influencers to make the decision to buy skin products.

Specific Objectives:

  • Find out why customers are giving more to the influencer’s emphasis than expert dermatologists for skin products.
  • Find out why customers purchase skin products after seeing the influencers reviews rather than visiting skin care experts.
  • To determine the role of influencer & social stigma that motivates consumer purchase behavior of skin care products.
  • To examine if respondents will buy a product just because it is promoted by their preferred influencer.
  • To investigate the role of increased social media consumption facilitates the purchase intention of regular users.

Question:  Write the research main question based on the Broad Objective and write five research question based on all the five Specific objectives.