Marketing mix strategy

Marketing mix strategy for introducing a new summer drink to be sold in stores. It needs to be a soda drink, with or without sugar (not a smoothie or energy drink), sold in 25cl glass bottles.

Target market

Describe the target market for the product

Marketing objectives

Describe and define the marketing and business objectives to be achieved by marketing the product

Product

Describe the product and the needs it is satisfying

Price

Describe the pricing strategy for the introduction of the product

Distribution

Describe the distribution plan for the product

Promotion

Describe how the drink will be promoted and positioned on the market