Role of marketing in a not for profit business

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AC: 1.3 Assess the role of marketing in not for profit organisations

  • Role of marketing in a not for profit business (Many overlaps with role of marketing for a business, providing information in order to change attitudes e.g. health campaigns, providing information and generating income e.g. charities, social marketing e.g. political campaigns)

AC: 1M1 Analyse how a marketing strategy supports the sales function in businesses

  • How a marketing strategy supports the sales function in businesses (Satisfy customer need, establish clear responsibilities, process and goals, determine the messaging, establish and use common tracking and reporting systems, identify areas for improvement, align marketing content with the selling cycle, share data and intelligence)