Role of marketing to achieve business objectives

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1.1 Analyse the role of marketing in achievement of business objectives

 

  • Role of marketing to achieve business objectives (To establish and grow relationships between a business and its customers, to establish and maintain public image and reputation of business, to grow customer base, to brand the business via, publicity, advertising and customer interaction, to launch new products and services, to enter a new market, to expand market share, to increase sales, to increase profits, to build competitive advantage, to improve customer focus, t increase customer satisfaction, to improve quality)

AC: 1.2 Analyse the external factors influencing marketing in business  

  • External factors influencing marketing (Political, economic, social, technological, legal and environmental factors • Pressure groups, competitors, Porter’s competitive forces