The issues identified in this online retailer

Check the website below and mention at least three of the issues identified in this online retailer. After identifying, propose some improvements to ensure a good service quality based on what you learned about Direct Marketing Strategy. 4. What is the main issue encountered regarding the customer response when prospecting new customers? How would you explain that using Pareto Principle? 5. If a vendor sells online sparking water in 7 different flavors, what kind of outcomes metrics could you use to measure the marketing strategies that you are applying to this line of products? Describe each one of them, contextualizing how would you apply them to this case, thinking about its segmentation.