Stimulus discrimination and stimulus generalization relationship

Domjan, M. (2014). The principles of learning and behavior. Nelson Education (p. 234-243)

 

Describe the relationship between stimulus discrimination and stimulus generalization. What are contextual cues?  How are they related to conditional stimulus control?

contextual cues-various features(visual auditory and olfactory) of the room or place where the discrete discriminative stimuli are presented. Describe how conditional discrimination is taught in pavlovian conditioning? Provide an example. What is the difference between excitation and modulation?Excitation modulation

 

Describe what interactive marketing is

Describe what interactive marketing is and how it creates customer value, customer relationships, and customer experiences.

Reasons why children are lacking quality education in the community

Reasons why children are lacking quality education in the community

Personal project stage 1

The problem in my case study is the lack of access to education for children in the community. The community does not have enough resources to provide children with the education they need. I am interested in working with the company to find a way to provide children in the community with the education they need. The community is the group of people who live in the same area as the company. The community is affected by the company’s business practices and the social issue that I am interested in fixing.

( focusing question): Why are children lacking quality education in the community?

The problem is the lack of access to education for children in the community. The community does not have enough resources to provide children with the education they need. This is one that requires the involvement of many different stakeholders in order to be effectively addressed. It  encompasses government agencies, state board chairs, legislators, teachers, and parents, and students . Each of these groups has a role to play in achieving quality of education, and it is important that they all work together towards this common goal by providing children with the resources that are needed to close the gap in education.

 

Write questions for the interviews. Adapt the interview questions found on p 93-94 print version (p 85-86 e-book).   Remember, you are trying to get the stakeholder to develop a systems’ perspective.

Conduct the interviews and record what the stakeholder says.

4 suggestions for interviews:

  • What is curious or confusing? What is contrary?
  • Where do you see measurable data vs. interpretations of data in the interviews?
  • Based on what you have read, what are key variables critical for success?
  • What archetypes can you identify already?

Organize the information you are getting in a readable format.

Develop a preliminary systems analysis based on the information you have. Is this system fitting into any of the archetypes we have learned so far? Draw a map of that system as it relates to the archetype. You may have to add additional reinforcing and/or balancing feedback loops to represent the full picture.

Upload your preliminary systems analysis here.

 

 

Systems Thinking for Social Change : A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results. chapter 9

 

What was the role played by the large food industry distributor

What was the role played by the large food industry distributor that commercialized sushi salmon in the grocery stores?

Research study of newly developed pain drug was being tested

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One of your authors was once involved in a research study where a newly developed pain drug was being tested. All participants completed a series of tasks intended to represent various types of somatic pain (e.g., a sharp, fast pain, a dull ache, etc.), and were asked to report how much pain they experienced during each task.

The pain series was completed both during an initial visit to the lab, and during a second visit about a week later. Prior to completing the tasks during the second visit, participants received either the new pain drug, or a placebo. What primary ethical guidelines apply to this experiment? Would any other guidelines apply if the study participants were made up of a group of patients actively receiving treatment for a pain disorder.

 

Explain the concept of remarketing or retargeting

Explain the concept of remarketing or retargeting.  If you were advising a colleague on this strategy – what 3 factors would you emphasize in order to execute a successful remarketing campaign?

How does Artificial Intelligence Affect Marketing Research?

How does Artificial Intelligence Affect Marketing Research? What are the possible new applications?

What are the key factors influencing the selection of channel members?

What are the key factors influencing the selection of channel members? Discuss some of the global trends in retailing

Describe one strategy for comparing costs and benefits

Describe one strategy for comparing costs and benefits of a range of digital marketing channel options

Explain the model of Acquisition-Engagement-Loyalty

Explain the model of Acquisition-Engagement-Loyalty related to social media.

Suppose you are the owner of a small local flower shop.  Give an example of content you might post for each of the 3 variables of this model (one to promote acquisition, one to encourage engagement, and one to develop loyalty)