Minimum volume of fluid measurement.  You want to measure out 22.5uL of a 0.5M NaCl solution. What size pipette should you use? Fill in the
window of the pipette with the appropriate volume reading. (2 pts) 24. If you use a P1000 micropipette, what is
the maximum volume of fluid it can hold? What is the minimum volume of fluid it can hold?

Demonstrate the use of ratio and proportion to calculate medication dosages.

Average heart rates. Open a new Word document. The common way to report your p-value is in the context of your two
means (with their standard errors).
2. Report your p-value in the format “p = ###”
3. Answer the following questions and prompts in the document is complete and correct sentences.
a. Describe the name of the statistical test that was used, and what data was grouped to
calculate it- be specific about what defines the 2 groups of data. (Don’t give any of the
numbers or results yet! Think of this as giving instructions for someone else to do the same
statistical test as you. This will be part of your lab report “Methods” section; the rest will be
part of your “Results” and “Discussion” sections)
b. Does your p-value indicate that the two groups have a significantly different average heart
rates?
i. If the differences between the two groups were due to chance, what is the probability
of seeing this data?
ii. What does this mean about how the independent variable might be affecting human
heart rate?
c. Finally, report your results in the following format
i. Including your calculated means and standard errors
ii. Specifying whether they were or were not significantly different
iii. Inserting your p-value
The heart rates for [group 1] averaged Mean ± SEM and were/were not significantly
different than those for [group 2] that averaged Mean ± SEM

. Briefly explain what a brand is and why branding is important in a marketing strategy

PART B: KEY TERMS

Match the following concepts with the correct example or definition

1. __ brand identity                             A) the name of a brand

2. __ name brands                              B) introduce similar product under existing brand name

3. __ brand licensing                          C) LEGO building Spider-Man, Star Wars, and Marvel sets

4. __ corporate brand                         D) the bundle of values a product will deliver

5. __ value proposition                        E) products are sold regionally by particular retailers

6. __ brand                                          F) the overall image and feeling of a company

7. __ co-branding                                G) introduce different product with an existing brand name

8. __ multi-branding                            H) how a company intends a brand to be perceived

9. __ touchpoints                                I) Procter & Gamble

10. __ brand extension                       J) PepsiCo offering Pepsi, Mountain Dew, and Mug

11. __ generic                                     K) interactions between a company and a consumer

12. __ line extension                           L) informational outreach that’s not paid advertising

13. __ private label brands                 M) two companies/brands manufacture a product

14. __ brand image                             N) without a brand

15. __ brand name                              O) products are sold nationally by the manufacturer

16. __ content marketing                    P) how customers perceive a brand