The latest gaming software

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Thomas always seems to have the latest gaming software. His friends value his opinion and usually do not purchase a new gaming product until he recommends it.

In terms of the Diffusion of Innovation Model where on this continuum is Thomas? Where on this continuum are his friends?

Thomas                           

His friends                          

 

a)Early Majority/Mainstream and Late Majority/Mainstream

 

b)Early Adopters and Early Majority/Mainstream

 

c)Innovators and Early Adopters

 

d) Innovators and Early Majority/ Mainstream

Brands make many different promises about results

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In the Shampoo industry, brands make many different promises about results. A customer is quoted as saying, “I have always purchased Old Spice Sport for men, and I don’t think twice about buying any other brand.” In the Cosmetics industry, brands offer many products which satisfy different customer needs for beauty. A mascara customer was quoted as saying “I am careful when shopping for mascara, but I usually choose the newest color at Sephora.”

Thinking about buying behavior, fill in the appropriate type of customer behavior:

The shampoo customer is exhibiting                               .

The mascara customer is exhibiting                                  .

 

a)Complex buying behavior; Variety buying behavior

 

b)Habitual buying behavior; Habitual buying behavior

 

c)Habitual buying behavior; Variety seeking behavior

 

d) Variety seeking behavior; Complex buying behavior

The ultimate objective and outcome

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The ultimate objective and outcome is that students demonstrate understanding,

critical thinking and analysis of course topics and can effectively relate them to current topics in the tourism and hospitality industry from a managerial / owner perspective.

• Choose 3 topics covered in the entire course that you feel will be most beneficial to you as a future manager/owner of a facility (hotel, resort, convention center, restaurant etc) • Provide an explanation of each topic relative to why you feel it will be most beneficial, how it relates to your career in the tourism/hospitality industry etc. • Find ONE current source of research from outside course materials/discussions that is no more than 24 months old that relates to each topic you reflect on and discuss how it ties in to your topic and how it will help you in the success of managing/owning/maintaining your facility.

To continue to create customer value

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In order to continue to create customer value, Amazon has announced that it will deliver groceries within 2 hours to PRIME members in selected cities.  Even for an elite cook or chef, sometimes it could be necessary to access this service.

For this elite cook or chef, who takes pride in what they are preparing and serving, why might receiving groceries like this cause post purchase cognitive dissonance?

Marketing is a combination of Art and Science

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Marketing is a combination of Art and Science.  Psychology helps Marketers

understand consumers and consumer behavior.  One of the seminal models reviewed in your textbook and in class is Maslow’s Hierarchy of Needs.
Please describe how you might apply this model if you are selling a Mercedes Benz car. Think about which customers may or may not be a good target customer in terms of where a person may lie on Maslow’s hierarchy.
Identify where you would focus, and where you would not focus.
a. Most appropriate customer need phase for the Mercedes Benz purchase.
Why?
b. Least appropriate customer need phase for the Mercedes Benz purchase.
Why?

Increased production of gastric acid

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A patient is diagnosed with increased production of gastric acid. Which drug should be included in the treatment plan

An 18-year-old patient with a diagnosed generalized seizure disorder. His past medical history is significant for asthma and he is on Theophyline 200 mg XR 1 tablet every eight hours, albuterol MDI 2-4 puffs as needed for asthma symptoms. Which antiepileptic drug would not decrease his theophylline serum concentration?

Consumers make purchase choices based on

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Consumers make purchase choices based on 3 types of values. What are they?

 

Choose all that apply.

 

a)Demographic

 

b)Emotional

 

c)Rational

 

d)Economic

 

e)Behaviora

Understand the customer journey

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To understand the customer journey, Marketers study a variety of buyer

characteristics including, cultural, social, personal, and psychological factors. Marketers try to understand how consumers will respond to various stimuli.
This search to understand the why’s of customer behavior resides in what marketers refer to as the
buyer’s                                       .

Difference between ethics and values

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In your opinion, what is the difference between ethics and values?

Patients at higher risk for pneumococcal disease

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Which groups of patients are at higher risk for pneumococcal disease, and need PPSV23 early starting at 2-years old?