Culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation. Geert Hofstede referred to culture as “software of the mind” or a problem-solving tool that guides people’s thoughts and behavior.

Do you agree or disagree with the following statement?

“Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.”

Use Hofstede’s cultural dimensions (see link below) and your personal experiences (if possible) to explain your view.

http://www.economist.com/node/126693

Describe the dynamic nature of the environment and identify the marketing problems facing a company.

DISCUSSION QUESTION: 

Critically review the competitive environment of food and beverage (F&B) industry where AirAsia Santan Restaurant (ASR) operates. How did ASR grow and become the company they are now despite the competition in the business world?

Download the document attached. Watch and visit the resources listed below.

• Answer the discussion questions below with regard on the business entity mentioned in the videos.

What is big data? Why do marketers need to care about big data?

How do marketers incorporate “big data” into an IMC strategy?
Identify and explain some of the current trends related to big data that marketers need to pay attention to?

Facebook recently changed its parent company name to Meta, in an effort

to reposition itself as a player in the so called “metaverse” digital world. This change signaled Facebook’s shift in both strategy and organizational structure. In your opinion, was it wise to change its name? Please conduct a thorough SWOT analysis to analyze Meta’s current situation, and use it to support your stance. Please clearly list the strengths, weaknesses, opportunities, and threats; and include at least three of each. Below you may find some useful information for this discussion question.

https://www.wsj.com/articles/facebooks-name-change-to-meta-reflects-common-corporate-tactic-11635448572
https://www.cnbc.com/2021/10/28/facebook-changes-company-name-to-meta.html

https://www.washingtonpost.com/technology/2021/10/28/facebook-meta-name-change/

https://www.forbes.com/sites/lisakim/2021/10/28/facebook-announces-new-name-meta/?sh=603378457f83

The above mentioned links share similar content. In case you cannot access the articles, you may do a Google search “Facebook changing name to Meta”.

According to IDIC model, the first step to build a relationship with

a customer is identifying customers. It is much easier for Online stores to identify their customers compared to Brick and mortar stores. Discuss this challenges that the brick-and-mortar stores encounters in terms of identifying customers and how this challenge has been addressed. You can utilize David’s Bridal case to discuss this topic. David’s Bridal is a brick and mortar store.